Package Design & Branding
A packaging project that focused on rebranding an existing piece of food or drink style package. For this design brief I chose a supermarket own brand 'The Juice Company' which produce juice drinks. The packaging type I chose to re-design was in the form of a Gable-Top Carton, this type of packaging is used for confectionary and liquid products which included a lid to reseal the product once opened. The finished outcome was a packaging prototype designed and printed to evaluate how successful its was against the design brief. The material would have been in theory reliable against its purpose; for example as it contains fruit juice liquid it would need to be manufactured from a multi-layered waterproof paper board. The graphic design seen on the packaging is the final solution which included three variations of different juice flavours, communicated through the use of typography, colours, visual patterns and illustrated characters.