Design for User Experience
This project followed an interactive design task built for both web and app, aimed at developing knowledge of designing for both website and mobile applications. The brand name 'Ulterior Jewellery' is the concept of a jewellery company where the end user could experience online shopping either through website or the app; purchasing fine jewellery and luxury watch products of high quality. Therefore, it was important to design a brand identity that could be transported through both digital platforms and have consistency throughout. The composition and layout of the individual pages, included the following: landing page, home page, sign in / register account, product focus page and about the brand. Each of these design templates I created was then replicated to suit a mobile app format. Lastly, the branding design was adapted for the brand packaging to further develop the project as a design concept.