Branding & Advertisement - NHM Exhibition
This was a personal project completed during my final year at university. I chose to create this project as I have always enjoyed learning about the planet, animals and natural history and so the museum was my source of inspiration for a project such as this to designing it through graphic communication. Designing an exhibition showcasing the Entomology collection based within the Natural History Museum, London. I created a visual identity called the 'ENTOMOLOGY ARCHIVES', this was for the brand of the exhibition. The branding included all my own primary photography and then digital illustrations that became the main feature within the design outlook. This could then be transported through the individual design requirements. Such as informative design and promotion design and wider advertisement. The finished outcomes were as followed: exhibition logo. A3 poster, exhibition information guides, bus stop advertisements, website promotional pages, company campaign advertisement such as vehicles, tickets and invitations for the exhibition, books, tote bags, pin badges and gift shop merchandise.