Design for Creative Branding & Corporate Identity

A corporate identity and creative branding project focuses on a luxury accommodation hotel brand. The brand design was very simple to evoke the branding aesthetic. The logo design is composed of an arrangement of type in an uppercase serif typeface. This was a digital print publication, the project focused on a magazine display which surrounded the theme of visits to British Islands such as landscapes within Wales. The visual design to the pages of the magazine spreads were based on my own visits to local places within Wales. The magazine features photography of landscapes with all photographs within this design project being primary photos taken by myself. The main concept of photographing places with digital imaging of documentary photography. The final design included: company brochure, design for user experience company website, letterhead, business card, hotel restaurant packaging such as complimentary tea & coffee and company vehicle.

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