Interactive Design Sustainability

This practical based project drawn upon on my written dissertation & research. A campaign brand identity known as "PLANET MINDED 25" using graphic communication to create a solution to the current societal awareness of Climate Change. An app that was branded with the campaign design. The app allowed the user to be more knowledgeable of how to help and take action to reduce climate change based on our awareness of this issue. The app offers guidance and also allows the target audience to become more environmentally friendly through more sustainable choices in everyday life. This was in response to a research dissertation I wrote based on the current climate emergency, the designed communication graphics campaigned to design a new awareness to encourage , educate consumers for the planets future. The dissertation came through an interest in how the last decade, the work of visual communicators has helped drive an increased awareness of the climate emergency, therefore choosing to focus on one aspect of the topic in a design solution.