Design for User Experience

This project followed an interactive design task built for both web and app, aimed at developing knowledge of designing for both website and mobile applications. The brand name 'Home Ulterior' is the concept of a home design company where the end user could experience online shopping either through website or the app; purchasing high quality products to design their home in style. Therefore, it was important to design a brand identity that could be transported through both digital platforms and have consistency throughout. The composition and layout of the individual pages, included the following: landing page, home page, sign in / register account, product focus page and about the brand. Each of these design templates I created was then replicated to suit a mobile app format. Lastly, the branding design was adapted for the brand packaging to further develop the project as a design concept. This was a university project which involved gathering content to use within the project such as product focus pages for photographs of products from existing companies for the purpose of learning how to design a website.

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